Shoemaking is not just the action of making shoes, but it's the implementation of our values and emotions through our daily work. After all, this is the beauty of craftsmanship: an art of expression that entails duties and responsibilities we cannot run away from. Alberto Fasciani reminds his motto: "Whoever wears my footwear must feel as if it belongs to him from the very first time, as if he spent his whole life with it."